Peer-reviewed journals, case studies, WARC briefings, best practice guides on marketing strategy and implementation, research papers, media and advertising data, and market context analysis.
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Also includes Market Leader, the Journal of Advertising Research, International Journal of Advertising & the International Journal of Market Research.
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User Guides available in Business Library Moodle 2023-2024. For access to the user guides, non-Business School students and staff should email businesslibrary@city.ac.uk.