International market research. Offers a comprehensive mix of company, industry, country and financial data for every major marketplace in the world.
UK Market research reports with a rolling two years' data. The focus is on consumer markets including a specialist coverage of the financial sector.
Industry trends, strategic analysis, market size and market share data across key countries and industries. Includes demographic and economic data and packaging information.
Registration instructions: Business School students should register for an account via Business Library Moodle 2024-2025. Non-Business School students and staff should email businesslibrary@city.ac.uk for registration instructions.
UK, US, China and Global-level research reports for over 400 industries.
Limitation: There is a download limit of 25 reports per session. Specialized Industry Reports are not available as part of our subscription.
User Guides available in Business Library Moodle 2024-2025. Non-Business School students and staff should email businesslibrary@city.ac.uk.
Peer-reviewed journals, case studies, WARC briefings, best practice guides on marketing strategy and implementation, research papers, media and advertising data, and market context analysis.
Also includes Market Leader, the Journal of Advertising Research, International Journal of Advertising & the International Journal of Market Research.
© and database right Warc Limited and/or its licensors 2025. All warranties and liabilities disclaimed to the fullest extent permitted by law.
User Guides available in Business Library Moodle 2024-2025. For access to the user guides, non-Business School students and staff should email businesslibrary@city.ac.uk.
Audience measurement data for published media.
Please contact Library Services for username and password details.