Library guides: Specialist resources: Market Research Databases

Online resources for Market research and Advertising

MarketLine Advantage
International market research. Offers a comprehensive mix of company, industry, country and financial data for every major marketplace in the world.
Accessibility statement for MarketLine Advantage
User Guide (PDF, 2.1 MB).
Mintel
UK Market research reports with a rolling two years' data. The focus is on consumer markets including a specialist coverage of the financial sector.
Accessibility statement for Mintel
Please read conditions of use when logging on.
Euromonitor Passport
Industry trends, strategic analysis, market size and market share data across key countries and industries. Includes demographic and economic data and packaging information.
Accessibility statement for Euromonitor Passport
Registration instructions: Business School students should register for an account via Business Library Moodle 2023-2024. Non-Business School students and staff should email businesslibrary@city.ac.uk for registration instructions.
User guide. Video tutorial.
IBISWorld
UK, US, China and Global-level research reports for over 400 industries.
Accessibility statement for IBISWorld
Limitation: Please note there is a download limit of 25 reports per session. Specialized Industry Reports are not available as part of our subscription.
User Guides available in Business Library Moodle 2023-2024. Non-Business School students and staff should email businesslibrary@city.ac.uk.

PAMCo
Audience measurement data for published media.
Accessibility statement for PAMCo
Please contact Library Services for username and password details.

National Readership Survey
The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print advertising trading in the UK. The survey covers over 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they achieve. NRS was introduced in September 2012 to provide a unique measure of combined print and online audiences. Data are available up to 2017; subsequent data are available via PAMCo (below).
Audit Bureau of Circulation (ABC)
ABC releases data for the UK media industry to use when trading print, digital and event advertising. The Data Hub contains the latest circulation data, with headline figures & certificates going back to 2000, including detailed data back to 2017 where available. City students can register with ABC free of charge using their city.ac.uk email address.