Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Library Services

  1. Library Services Home
  2. Resources
  3. Support
  4. About
  5. My Library

Library Employability Guide

Using social media

Social media can be used to help you to create an online profile or to highlight your skills or research interests.

You should distinguish between your personal profile (eg. on Facebook) and your professional image (eg. on Twitter, LinkedIn, a blog). Social media can also be used as a job searching tool as jobs are often advertised on social media sites such as Twitter. See also A student guide to social media

See our Digital and social media guide for further information.



LinkedIn is the world's largest professional network. It allows you to:

  • create a network of colleagues and professionals in your field from whom you can seek advice
  • stay in contact with past and present colleagues
  • discover inside connections when you're looking for a job
  • recommend and endorse others
  • receive recommendations from colleagues
  • list your skills and experience
  • join groups and participate in discussions.



Twitter is a real-time network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow. Information can be very immediate and you can see what is 'trending' before it hits the main news. You don’t have to tweet to get value from Twitter. If you do choose to tweet, then you can use this to build your networks, follow useful organisations or colleagues, develop your online presence and job hunt.



Writing a blog can be a useful way to express your own opinions, promote your skills or research and practise writing for particular audience.

Blogs are also a valuable way to stay up to date with developments in your field of study or research. You can follow other students' or research blogs and see their new postings. Some blogs are interactive and allow comments and discussion. There is the City blogs platform for staff and students to create content about learning, teaching and research or there are many free ones available such as WordPress and Blogger. 

Careers blogs such as the ones on  may be informative.

Examples of blogs include: