Library Guides: Executive MBA in Dubai: Market Research and Data

Key Marketing Resouces

Information gathered from City Library databases must not be used for commercial purposes, including for university placements.

WARC
International market research database covering peer-reviewed journals, case studies, WARC briefings & best practice guides on marketing strategy & implementation, research papers, media & advertising data and market context analysis. Includes Market Leader, the Journal of Advertising Research, International Journal of Advertising & the International Journal of Market Research.
Accessibility information for WARC
© and database right Warc Limited and/or its licensors 2023. All warranties and liabilities disclaimed to the fullest extent permitted by law.

User Guides available in Business Library Moodle 2023-2024. For access to the user guides, non-Business School students and staff should email businesslibrary@city.ac.uk.
Euromonitor Passport
This online market research tool monitors industry trends and provides strategic analysis, market size and market share data across key countries and industries. It also includes demographic and economic data and packaging information.
Accessibility information for Euromonitor Passport
Business School students should register for an account via Business Library Moodle 2023-2024. Non-Business School students and staff should email businesslibrary@city.ac.uk for registration instructions. User guide. Video tutorial.
MarketLine Advantage
International market research. Offers a comprehensive mix of company, industry, country and financial data for every major marketplace in the world.
Accessibility information for MarketLine Advantage
User Guide (PDF, 2.1 MB).
IBISWorld
Has a broad collection of UK, US, China and Global-level research reports for over 400 industries. Please note that there is a download limit of 25 reports per session.

Limitation - Specialized Industry Reports are not available as part of our subscription.
Accessibility information for IBISWorld
User Guides available in Business Library Moodle 2023-2024. Non-Business School students and staff should email businesslibrary@city.ac.uk.
Mintel
UK Market research reports with a rolling two years' data. The focus is on consumer markets including a specialist coverage of the financial sector.
Accessibility information for Mintel
Please read conditions of use when logging on.

Company Profiles

MarketLine Advantage
International market research. Offers a comprehensive mix of company, industry, country and financial data for every major marketplace in the world.
Accessibility information for MarketLine Advantage
User Guide (PDF, 2.1 MB).
Factiva
Provides access to current content of international newspapers including major world newspapers in different scripts and languages. Some archives dating back to 1980. Coverage includes market and industry reports, financial market data and trade press in business, economic, media, engineering and more.

Limitation - Please note that the length of time to store a single copy of downloaded materials from this resource in machine readable form is limited to 30 days only. Text data mining is not permitted within our Factiva UK licence. See details below for more information.
Accessibility information for Factiva
The right to retrieve and store machine-readable copies of Materials is limited to the retrieval of a single copy of a reasonable portion of the Materials included in any individual file of the Online Services using the downloading commands of the Online Services or your web browser software and storage of that copy in machine readable form for no more than 30 days, primarily for one person’s exclusive use, to the extent the storage of those Materials is not further limited or prohibited by the Additional Terms.
Nexis UK
Is a news database which offers national, regional and international news from a range of sources on various subjects emphasising on business and industry, including company and industry reports. Its content is updated daily and many titles have a 20 year archive.

Limitation - You may only download a single copy of insubstantial portions of those Materials included in any individually searchable file or content source in the Online Services. Please note that the length of time to store a single copy of downloaded materials from this resource in machine readable form is limited to 90 days only. See details below for more information.

Nexis cannot be used for any non-academic purposes. Text data mining is not permitted within our Nexis UK licence.
Accessibility information for Nexis UK
The right to retrieve and store machine-readable copies of Materials is limited to the retrieval of a single copy of a reasonable portion of the Materials included in any individual file of the Online Services using the downloading commands of the Online Services or your web browser software and storage of that copy in machine readable form for no more than 90 days, primarily for one person’s exclusive use, to the extent the storage of those Materials is not further limited or prohibited by the Additional Terms.
ProQuest One Business
Peer-reviewed journal articles, dissertations, conference proceedings, and working papers as well as trade publications, industry reports, and key periodicals such as the Wall Street Journal, Financial Times, and the Economist.
Accessibility information for ProQuest One Business
Also covers ProQuest Accounting & Tax, Asian Business & Reference, Banking Information Source, Entrepreneurship, and the International Bibliography of the Social Sciences.
Business Source Ultimate
Provides access to journal articles, case studies, company profiles, industry reports, SWOT Analysis, Working Papers & interviews with executives & analysts. Coverage is international with content including business & management, accounting & finance, HR management, marketing and economics. It also covers engineering, health, social studies, some business law and includes full text access to the Harvard Business Review.
Accessibility information for British Source Ultimate

Industry Profiles

IBISWorld
Has a broad collection of UK, US, China and Global-level research reports for over 400 industries. Please note that there is a download limit of 25 reports per session.

Limitation - Specialized Industry Reports are not available as part of our subscription.
Accessibility information for IBISWorld
User Guides available in Business Library Moodle 2023-2024. Non-Business School students and staff should email businesslibrary@city.ac.uk.
MarketLine Advantage
International market research. Offers a comprehensive mix of company, industry, country and financial data for every major marketplace in the world.
Accessibility information for MarketLine Advantage
User Guide (PDF, 2.1 MB).
Mintel
UK Market research reports with a rolling two years' data. The focus is on consumer markets including a specialist coverage of the financial sector.
Accessibility information for Mintel
Please read conditions of use when logging on.
Factiva
Provides access to current content of international newspapers including major world newspapers in different scripts and languages. Some archives dating back to 1980. Coverage includes market and industry reports, financial market data and trade press in business, economic, media, engineering and more.

Limitation - Please note that the length of time to store a single copy of downloaded materials from this resource in machine readable form is limited to 30 days only. Text data mining is not permitted within our Factiva UK licence. See details below for more information.
Accessibility information for Factiva
The right to retrieve and store machine-readable copies of Materials is limited to the retrieval of a single copy of a reasonable portion of the Materials included in any individual file of the Online Services using the downloading commands of the Online Services or your web browser software and storage of that copy in machine readable form for no more than 30 days, primarily for one person’s exclusive use, to the extent the storage of those Materials is not further limited or prohibited by the Additional Terms.
ProQuest One Business
Peer-reviewed journal articles, dissertations, conference proceedings, and working papers as well as trade publications, industry reports, and key periodicals such as the Wall Street Journal, Financial Times, and the Economist.
Accessibility information for ProQuest One Business
Also covers ProQuest Accounting & Tax, Asian Business & Reference, Banking Information Source, Entrepreneurship, and the International Bibliography of the Social Sciences.

Market Research Data and Projections

Statista
Statista provides access to recent and relevant statistics & studies on a specific topic. It combines statistical data on international industries from different sources including market researchers, trade organizations, scientific journals, and government databases.
Accessibility information for Statista
Statista aggregates statistical data on over 600 international industries and from more than 18,000 sources.
Mintel Market Sizes
Mintel Market Sizes provides global market data such as market size, market share, market forecasts and segmentation. It covers a number of industries such as: automotive, clothing, energy, finance, media, pharmaceuticals and many more.
Accessibility information for Mintel Market Sizes
Please read conditions of use when logging on.

Users may download or print from Mintel Market Sizes no more than 55 datasets per session. Users may include a combination of no more than five each of the following: (a) up to twenty-five percent of a single Snapshots report and (b) a dataset, in a dissertation or thesis.
Euromonitor Passport
This online market research tool monitors industry trends and provides strategic analysis, market size and market share data across key countries and industries. It also includes demographic and economic data and packaging information.
Accessibility information for Euromonitor Passport
Business School students should register for an account via Business Library Moodle 2023-2024. Non-Business School students and staff should email businesslibrary@city.ac.uk for registration instructions. User guide. Video tutorial.

Country Reports and Data

Most resources use your usual City IT username and password. See 'FAQ - How do I log in?' for further details. Some resources need different login details or you need to register for an account: these are listed in Business Library Moodle 2023-2024.

Euromonitor Passport
This online market research tool monitors industry trends and provides strategic analysis, market size and market share data across key countries and industries. It also includes demographic and economic data and packaging information.
Accessibility information for Euromonitor Passport
Business School students should register for an account via Business Library Moodle 2023-2024. Non-Business School students and staff should email businesslibrary@city.ac.uk for registration instructions. User guide. Video tutorial.
MarketLine Advantage
International market research. Offers a comprehensive mix of company, industry, country and financial data for every major marketplace in the world.
Accessibility information for MarketLine Advantage
User Guide (PDF, 2.1 MB).
Mintel Market Sizes
Mintel Market Sizes provides global market data such as market size, market share, market forecasts and segmentation. It covers a number of industries such as: automotive, clothing, energy, finance, media, pharmaceuticals and many more.
Accessibility information for Mintel Market Sizes
Please read conditions of use when logging on.

Users may download or print from Mintel Market Sizes no more than 55 datasets per session. Users may include a combination of no more than five each of the following: (a) up to twenty-five percent of a single Snapshots report and (b) a dataset, in a dissertation or thesis.
Statista
Statista provides access to recent and relevant statistics & studies on a specific topic. It combines statistical data on international industries from different sources including market researchers, trade organizations, scientific journals, and government databases.
Accessibility information for Statista
Statista aggregates statistical data on over 600 international industries and from more than 18,000 sources.

Economic Data

If you are looking for economic data from countries around the world, try searching the internet for the country's name and "statistics". Most countries have a website dedicated to their statistics and economic data.

Most resources here use your usual IT username and password, but some are freely available online for anyone to use. You need to register separately to use the UK Data Service.

Euromonitor Passport
This online market research tool monitors industry trends and provides strategic analysis, market size and market share data across key countries and industries. It also includes demographic and economic data and packaging information.
Accessibility information for Euromonitor Passport
Business School students should register for an account via Business Library Moodle 2023-2024. Non-Business School students and staff should email businesslibrary@city.ac.uk for registration instructions. User guide. Video tutorial.
Statista
Statista provides access to recent and relevant statistics & studies on a specific topic. It combines statistical data on international industries from different sources including market researchers, trade organizations, scientific journals, and government databases.
Accessibility information for Statista
Statista aggregates statistical data on over 600 international industries and from more than 18,000 sources.
IMF eLibrary Data
An indispensable tool for economics research and analysis including over 10,000 periodicals, books and working papers from 1951 onwards containing information and perspective on macroeconomics, globalisation, development, trade and aid, technical assistance, demographics, emerging markets, policy advice, poverty reduction and more.

Limitation - e-books from this collection are available on-site only.
Accessibility information for IMF eLibrary Data
UK Data Archive
The UK Data Archive is curator of the largest collection of digital data in the social sciences and humanities in the United Kingdom. With several thousand datasets relating to society, both historical and contemporary, our Archive is a vital resource for researchers, teachers and learners.
Accessibility information for UK Data Archive
The first time you login you will be required to complete a short registration form.

United Nations Statistics
UN statistics covering major demographic, economic and other statistics collected for countries all over the world.
Office for National Statistics
UK government statistics.