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Market research

Guidance on finding market research data. Please use the menu on the left to explore the guide. Contact your librarian if you need help or advice.

Case studies

A case study is an in-depth study of a specific subject. Subjects may be a particular person, group, place, event, organisation, or phenomenon.

Case studies are often used in social, educational, clinical, or business research contents. They may investigate trends or patterns of behaviour or practices.

Case studies provide unique insight into a brand or a strategy in a way that is not usually reported. They range across industries and countries, and can be particularly useful for students looking into subjects such as strategy or HR practices. City library provides four main databases for case studies.

In addition to academic research, Business Source Ultimate also provides access to case studies. To access them, type your search term(s) into the search fields at the top and then scroll down to Search Options and select Case Study under Publication Type.