A case study is an in-depth study of a specific subject. Subjects may be a particular person, group, place, event, organisation, or phenomenon.
Case studies are often used in social, educational, clinical, or business research contents. They may investigate trends or patterns of behaviour or practices.
Case studies provide unique insight into a brand or a strategy in a way that is not usually reported. They range across industries and countries, and can be particularly useful for students looking into subjects such as strategy or HR practices. City library provides four main databases for case studies.
International market research database covering peer-reviewed journals, case studies, WARC briefings & best practice guides on marketing strategy & implementation, research papers, media & advertising data and market context analysis. Includes Market Leader, the Journal of Advertising Research, International Journal of Advertising & the International Journal of Market Research.
Provides access to journal articles, case studies, company profiles, industry reports, SWOT Analysis, Working Papers & interviews with executives & analysts. Coverage is international with content including business & management, accounting & finance, HR management, marketing and economics. It also covers engineering, health, social studies, some business law and includes full text access to the Harvard Business Review. Accessibility information for British Source Ultimate
In addition to academic research, Business Source Ultimate also provides access to case studies. To access them, type your search term(s) into the search fields at the top and then scroll down to Search Options and select Case Study under Publication Type.