Market research is used to help companies:
For students, it can be used to:
Information gathered from City Library databases must not be used for commercial purposes, including for university placements.
Market Research databases are unique among databases because they generate the content themselves. Rather than collecting it from other sources and presenting it in their own platform, market research firms create their own research on consumers and markets. They use the data to produce reports with raw data and statistics and employ analysts to provide expert commentary and analysis on current trends.
These are some of the key sources for market research. You can find specific types of research under the other tabs.
These databases focus on consumer side of the market. They provide data and analysis on demographics, trends among consumers, brands and markets.
Industry Research focuses on the supply side of an industry, including: